Unlock your nextphase of growth.
GTM Strategy, RevOps, Recruiting and Training.
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Is Your GTM Engine Ready?
Your next phase of growth depends on 4 cylinders firing.
You need to know where you are going, the technology & process to support it, the right team in place to win, and training to execute at the highest level. If one is missing, growth stalls.
Do you know how to reach the next phase?
A bigger goal is not a growth plan. We diagnose what is limiting growth, identify the strongest opportunities, and build a focused GTM plan around your market, offer, pipeline, resources, and goals.
What we help build:
- Growth & go-to-market strategy
- Market, ICP & offer positioning
- Pipeline & revenue plans
- Team, hiring & compensation structure
Outcome
A clear path forward with defined priorities, owners, and metrics.
Do you have the systems to support it?
Our RevOps & GTM engineers turn the plan into an operating system—connecting process, CRM, data, automation, and practical AI so your team executes consistently and leadership sees what drives growth.
What we help build:
- Revenue systems architecture
- CRM architecture & implementation
- GTM metrics, dashboards & forecasting
- AI-assisted GTM workflows
Outcome
A connected GTM system with visibility, accountability, and repeatable execution.
Do you have the team required to scale?
The next phase may require different roles or stronger capabilities. We help you structure the team you need and recruit the right US and nearshore GTM talent to execute the plan and operate the system.
What we help build:
- GTM team & role design
- US & nearshore recruiting
- Sales, marketing & RevOps staffing
- The right match for your growth plan
Outcome
The right people in the right roles, equipped to perform at the next level.
Can your team execute at the highest level?
Strategy and systems only create growth when your people know how to execute them. We deliver practical GTM training—built by operators who've done every GTM role from cold calling to CRO.
What we help build:
- Three-month individual cohort
- Customized team training
- Ongoing coaching & community
- Prospecting, discovery, negotiation & more
Outcome
A more capable, consistent, and confident team ready to execute.
Strategy Is Only the Start
One GTM partner from growth plan to execution.
Most providers solve one part of the problem. Consultants create the plan and give you a slick deck they made with Claude in a couple minutes. Technology firms install the tools. Recruiters fill roles. Trainers run workshops. No one understands the whole enchilada.
Wide Open connects all of it.
We help you decide where growth comes from next, build the GTM infrastructure behind the plan, recruit the winning team, and equip the team responsible for delivering it.
You may need help in one area. You may need support across the entire GTM engine. Either way, we got your back—we are in the car with you.
Experienced, Yet Humble GTM Operators
We do more than tell you what should change.
We believe in doing and learning.
GTM expertise across the entire engine
We understand how strategy, process, technology, data, talent, and execution affect one another.
Strategy connected to implementation
We can diagnose the problem, build the plan, engineer the system, and help your team put it into practice.
Built around your growth stage
The answer is not always more technology, more activity, or another hire. We identify what your business actually needs next.
Capability that stays with your company
Our goal is to leave you with a stronger GTM system and a team that knows how to run it.
Fueling Champions
"I’ve worked with several vendors in the past that were experts in their specific tool or approach, but we struggled to get the results we were looking for. With Wide Open, they already knew so much about the technology services industry and were able to provide value right away. We’re looking for ways to do more with Wide Open to accelerate our growth."
Gary Prioste
CEO G360 Technologies
"We were struggling to build a strong pipeline, attract new clients, and retain existing ones - all while facing pressure from our private equity partners to drive continuous growth. The sales strategies in place weren’t delivering results, and there was a clear misalignment between sales, solution architecture, and delivery teams. Beyond measurable outcomes, WOC instilled a renewed energy within the company, inspiring team members to bring their best every day. What we needed wasn’t just a quick fix, but a sustainable growth strategy - and that’s exactly what WOC delivered."
Dan Berg
CEO Gorilla Logic
"The Wide Open team hunts whales. They are professional sales people, not another lead gen agency."
John Eckhardt
CEO BearPeak
Ready for the Next Phase?
Wide Open is a strong fit when:
You have a brand new product or service and need to find market fit.
Growth is dead and needs a lifeline.
You have traction but lack a clear plan for the next stage.
Too much of the revenue motion still depends on the founder.
Sales, marketing, customer success, and operations are disconnected.
You have no top of funnel, or maybe your current accounts aren't growing.
Your CRM and reporting do not give leadership the visibility it needs.
Tools are disconnected, no source of truth and teams are spinning their wheels.
You are adding tools and or people—and getting no results.
You need additional GTM expertise without immediately hiring a full executive team.
You are ready to build a more intentional, repeatable way to grow.
Let's Find Your Next Growth Move
Ready to unlock the next phase?
Bring us the growth goal, the GTM problem, or the messy middle. We will help you identify what is holding growth back, determine what needs to change, and build the plan to move forward.
No generic pitch. Just a focused conversation with GTM experts about where you are, where you want to go, and what it will take to get there.
The Pit Crew
Chris Johnson
Founder & CEO
Chris Johnson is a true builder in the software services world, with a track record of scaling companies and managing delivery centers across the US, Latin America, and Eastern Europe. He's passionate about coaching teams, fostering talent, and building long-term growth engines that deliver results.
- 12 Years Scaling Services Companies
- $20M to $95M in 4 years
- AE, VP Sales, VP Customer Success, CRO, CEO Roles
- USA, LATAM, EEU, Asia Delivery
- 2 exits and 1 acquisition
Mark Williams
Co-Founder
Mark Williams is a glutton for punishment & high octane activities. Whether it be running marathons through the mountains, biking or skiing, he's always finding a way to get outside and recreate. Mark's career is in building sales development engines in SaaS and becoming an Enterprise Tech Services Seller.
- 20 New Logos & 11M in 2 years
- Managed & Trained SDR Teams
- Sales Process and Automation
- 3-5X Account Growth
- Wrote Sales Playbook
Secure Your Session
Ready to hit the gas? Pick a time that works for you and let's build your growth engine.
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